Great web design is all about creating a visually appealing, user-friendly experience that effectively communicates your brand’s message. In this article, we’ll take a closer look at what makes for great web design, using Carlita PMU as an example.

Simplicity One of the key elements of great web design is simplicity. A cluttered and confusing website can turn users off and make it difficult for them to find what they’re looking for. Carlita PMU’s website is a great example of simplicity in action. The website has a clean and modern design, with plenty of white space that makes it easy to navigate.

Visual Appeal

Great web design also needs to be visually appealing. A website that looks great is more likely to keep users engaged and interested in what you have to offer. Carlita PMU’s website makes great use of visuals, with high-quality images that showcase the company’s work. The use of color is also effective, with a color scheme that’s both bold and feminine.

User Experience

User experience is another critical component of great web design. A website that’s easy to use and navigate is more likely to keep users engaged and interested in your brand. Carlita PMU’s website is designed with the user in mind. The website is easy to navigate, with clear calls-to-action that guide users through the site. The website is also optimized for mobile devices, ensuring that users can access the site on the go.

Brand Identity

Great web design should also effectively communicate your brand’s message and identity. Carlita PMU’s website is an excellent example of this. The website effectively communicates the company’s brand message of empowering women through permanent makeup. The website also features a clear and concise mission statement, which further reinforces the company’s brand identity.


Finally, great web design should be accessible to everyone. This means ensuring that the website is optimized for users with disabilities and that it’s easy to use for all users. Carlita PMU’s website is designed with accessibility in mind, with features such as alt text on images and clear and concise text that’s easy to read.


Great web design is essential to the success of any brand, and Carlita PMU’s website is an excellent example of what’s possible. By focusing on simplicity, visual appeal, user experience, brand identity, and accessibility, Carlita PMU has created a website that effectively communicates its message and she is able to book more microblading ottawa clients. Whether you’re designing a website for your business or personal use, taking inspiration from great examples like Carlita PMU can help you create a website that stands out and engages your audience.